If you sell personal insurance, there are a number of good reasons to have a website. Websites are becoming more and more of a basic expectation for businesses of all types to have, and insurance is no exception. Getting a basic website is already a step in the right direction and putting some funds into more intensive seo and web development to make your website easy to find and impressive looking is recommended as a further step. The following are some reasons for putting together a personal website:
Home Base for Insurance Lead Capturing
The website for your insurance company or brokerage serves as a home base for all your insurance lead capturing efforts. These days people looking for services of all types – insurance being one of them – surf the web in order to find the best providers. Internet lead generation and lead capturing refer to the process of gathering these leads. Mostly this is done by various forms of marketing that then lead back to a website. These marketing forms may be things like simple SEO, article marketing, a blog with information about an industry that then leads back to a website, and so forth. These strategies are all about first getting general internet traffic that is then channeled to the website of a specific business. Often the website has further information and then a call to action which impels the site visitor to visit the website of the business owner. The hope is that a certain percentage of these site visitors will then contact the insurance business itself and buy an insurance product.
Insurance is “Information Intensive”
There are a lot of factors that go into deciding what kind of insurance rate somebody gets. This is an “information intensive” sort of business. People may wish to know what types of insurance you offer, what type of rate they can get given a specific background, compare rates, and so on. All of these are informational functions that can be handled by a website. In fact a good strategy is often to think in terms of giving a site visitor a lot of information and then following this with the call to action – i.e. a statement saying something like: “To take advantage of our great insurance rates call 1-800 …” This creates a situation in which the site visitor feels that they have gotten value whether or not they actually contact you. They will feel that your site is useful, that you are forthcoming and generous with information, and that you are a friendly and trustworthy provider. They will be much more likely to do business with you if they have been introduced to your services and informed about them initially.
Up to Date and Current
Websites make an insurance business seem up to date and current. These days people expect businesses to have websites. They will see your insurance business as modern and capable if you have a website. So more than just being a source of lead generation, a website creates an image of the insurance business. If you spend just a moderate amount of quality time with web development, you can create an eye catching and useful website that will really improve the overall impression of your insurance business.
About Bill Rice